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Tour, Kodak announce 'Challenge Holes' – Children's Miracle Network Classic

ROCHESTER, N.Y. – Kodak and the PGA TOUR today announced the 24 holes that will make up the Kodak Challenge, a first-of-its-kind competition for PGA TOUR players that offers $1 million to the winning player.

The Kodak Challenge, which tees off in January, celebrates beautiful holes and memorable moments on the PGA TOUR. The holes, selected by an advisory board composed of leading golf experts and influentials, are featured on kodakchallenge.com, where fans can view photos, watch videos of the board’s discussion, and read about the memorable moments on each hole.

“These 24 Kodak Challenge holes are among the most beautiful and memorable in all of golf, and we look forward to the many Kodak Moments to come when the Kodak Challenge tees off in January,” said Jeffrey Hayzlett, Kodak's chief business development officer and vice president. “The excitement and anticipation will build throughout the season as players step up to each Kodak Challenge hole and compete for the $1 million. All they have to do is play – it’s that simple.”

Players must play at least 18 of the 24 challenge holes throughout the season to compete for the Kodak Challenge title and $1 million. A player’s lowest score relative to par on 18 of the holes will be counted. In the case of a tie, a sudden death playoff on the final hole will take place immediately after the end of the last tournament of the challenge, the Children’s Miracle Network Classic presented by Wal-Mart.

Kodak also launched an online promotion inviting fans to submit their favorite golf photo for “Kodak Challenge Golf Picture of the Week.” Fans who submit a photo on kodakchallenge.com today through Dec. 16 will also be entered into a drawing for a chance to win a KODAK EASYSHARE W1020 Wireless Digital Frame. One winner will be selected at random each week for four weeks. See kodakchallenge.com for rules and regulations.

“Kodak and the PGA Tour have worked closely together to develop this exciting new competition that will generate a lot of interest, particularly as it culminates during the Fall Series,” said Tom Wade, the tour's chief marketing officer. “The Kodak Challenge effectively combines the beauty and the memorable moments found regularly on the PGA TOUR with Kodak’s famous brand and image.”

The challenge holes were selected by the advisory board in collaboration with Kodak and the tour. Board members are David Feherty, CBS Sports golf analyst; Rees Jones, golf course architect; Jules Alexander, golf photographer; Andy Pazder, tour senior VP, and Lance Barrow, CBS Sports golf, coordinating producer. Holes were selected based on their beauty and their connection to memorable moments in golf.

“Golf fans will recognize these holes as among the most picturesque and many probably have photos of them," said Feherty. "We chose a mix of par 3s, 4s and 5s so that long drivers and accurate putters alike will have a chance for a great score.”

The 24 Kodak Challenge holes in 2009 are:

Date
Tournament
Course
Hole
Par
Yards

January
8-11
Mercedes-Benz Championship Plantation Course at Kapalua Resort, Maui, HI 18
5
663

January 22-25
Bob Hope Chrysler Classic Arnold Palmer Private Course at PGA West, La Quinta, CA 17
3
130

Jan. 29-Feb. 1
FBR Open TPC Scottsdale, Scottsdale, AZ 16
3
162

February
5-8
Buick Invitational Torrey Pines South Course, San Diego, CA 14
4
435

February
12-15
AT&T Pebble Beach National Pro-Am Pebble Beach Golf Links,
Pebble Beach, CA 18
5
543

February 19-22
Northern Trust Open Riviera Country Club, Pacific Palisades, CA 10
4
315

April
16-19
Verizon Heritage Harbour Town Golf Links, Hilton Head, SC 18
4
452

May
14-17
Valero Texas Open The Resort Course at La Cantera, San Antonio, TX 16
4
380

May
28-31
Crowne Plaza Invitational Colonial Country Club, Fort Worth, TX 13
3
171

June
11-14
Stanford St. Jude Championship TPC Southwind, Memphis, TN 14
3
239

June
25-28
Travelers Championship TPC River Highlands, Cromwell, CT 15
4
296

July
2-5
AT&T National Congressional Country Club, Bethesda, MD 18
4
466

July
9-12
John Deere Classic TPC Deere Run, Silvis, IL 17
5
557

July
16-19
U.S. Bank Championship Brown Deer Park Golf Course, Milwaukee, WI 18
5
557

July
23-26
RBC Canadian Open Glen Abbey Golf Club, Oakville, Ontario, Canada 11
4
452

July 30-August 2
Buick Open Warwick Hills Golf & Country Club, Grand Blanc, MI 17
3
197

August
20-23
Wyndham Championship Sedgefield Country Club, Greensboro, NC 15
5
547

August
27-30
The Barclays Liberty National Golf Club, Jersey City, NJ 14
3
149

Fall 2009
Viking Classic Annandale Golf Club, Madison, MS 18
5
532

Fall 2009
Turning Stone Resort Championship Atunyote Golf Club, Verona, NY 11
3
230

Fall 2009
Justin Timberlake Shriners Hospitals for Children Open TPC Summerlin, Las Vegas, NV 16
5
560

Fall 2009
Frys.com Open Grayhawk Golf Club, Raptor, Scottsdale, AZ 16
3
211

Fall 2009
Ginn sur Mer Classic Ginn Hammock Beach Conservatory Course, Palm Coast, FL 17
3
200

Fall 2009
Children’s Miracle Network Classic presented by Wal-Mart Disney’s Magnolia Golf Course, Lake Buena Vista, FL 17
4
485

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